Rob Ashton — Silent Influence and the Science of Writing, Reading, and Communicating Skeptic Skeptic

Read More Skeptic Shermer and Ashton discuss: what it’s like advising Google and Buckingham Palace on how to communicate • what makes writing appealing and effective • how to write better emails and social media posts • why the messages we write often backfire • why emails so often make us angry • What makes Donald Trump such a powerful communicator that he can seemingly hypnotize tens of millions of people and dictate entire news cycles with a single statement? • when you should stop writing and pick up the phone to talk instead.

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