Read More Skeptic Shermer and Zak discuss: neuroeconomics, neuromanagement, and neuromarketing • Zak’s work with the CIA and DARPA • immersion and how is it quantified (with a formula) • monotony of the mundane • the ordinary and extraordinary • peak-end storytelling • immersion in advertising, entertainment, education, attractions, marriage, and retail • what makes a great movie or successful unscripted TV show • novelty • sensitivity training programs • how to give a TED talk • immersion and political candidates • The Bachelor: Ben’s season • happiness, flourishing, meaningfulness, purposefulness and immersion.